Do beer token promotion (e.g. 2 for 1, token
night, include with cover charge, use as markers when rounds are
2: Customer gets token. 3 possible outcomes (all
same day (Successful up sell)
comes back with friends (Repeat business + referrals)
keeps as souvenir (65+% margin profit + free marketing)
3: Business & profitability grow
by leaps and bounds.