Bar Tokens Business Model
(in a Nutshell)
Step 1: Do bar token promotion (e.g. 2 for 1, token
night, etc. - see
more)
Step 2: Customer gets token. 3 possible outcomes (all good):
- Redeems same day (Successful up sell)
- Customer comes back with friends (Repeat business + referrals)
- Customer keeps as souvenir (65+% margin profit + free marketing)
Step 3: Business & profitability grow by leaps and bounds.
The SmartBar Drink Token Twist
The nicer the bar token, the faster they walk
out the door and never return! And the more frequently a bar’s
token changes, the more locals will collect them. Buy
for 80¢ - sell for $2-$4 all day!

At SmartBar, we specialize in making collectible quality,
full-color, double-sided bar tokens out of luxurious composite materials.
Our bar tokens combined with your promotional ideas can effectively
build your business.
18 Bar Token Promotions
- 2
for 1 Drink Special (1 drink + 1 token)
- Recurring
Drink Token Night
- Drink
Token Bundles
- Cover
Charge Includes Drink Tokens
- Drink
Token Giveaways for Sunday’s Game
- Free
Drink Token with Food Purchase
- Rain
Checks
- Drink
Token Replacement for the Proud Father Cigar
- Random
Drink Token on the House
- Separate
the Server from the Cash with a Token Cashier
- Special
Event and/or Holiday Commemorative Drink Tokens
- Fund
Raiser Commemorative Tokens
- Multi-Use
VIP Pass Tokens
- Single-Use
VIP Pass Tokens
- Commemorative
Event Tickets
- Sell
Directly as Souvenirs
- Drink
Tokens as Contest Giveaways
- Free
Appetizer Tokens
Over 200 Years of Proven Profitability
Bar tokens, pub tokens, or chits as some call them, have been used
successfully in pubs and bars around the world as payment for future
drinks for several hundred years. While traditional bar tokens were
hugely popular in neighborhood establishments in the United Kingdom
and the United States in the 18th to 20th century, today they are still
around, but a bit harder to find (see Wikipedia for a more complete
history on bar tokens).
With SmartBar’s subtle twist on the bar token concept, we aim
to take bars and pubs around the world back into the heydays and re-introduce
them to the very simple and profitable, yet seemingly forgotten, principles
of a time tested English pub secret – introduce branded bar tokens
to your patrons and watch your business and profitability soar.
First Time Buyer Special
– 120% Satisfaction Guarantee
If you're not elated with your purchase for any reason, we’ll
refund your money plus 20% on any returned tokens
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