| Step
1:
Do beer token promotion (e.g. 2 for 1, token
night, include with cover charge, use as markers when rounds are
bought, etc.)
Step
2: Customer gets token. 3 possible outcomes (all
good):
- Redeems
same day (Successful up sell)
- Customer
comes back with friends (Repeat business + referrals)
- Customer
keeps as souvenir (65+% margin profit + free marketing)
Step
3: Business & profitability grow
by leaps and bounds.
|