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  Beer Token Business Model

Step 2 of 10


Step 1: Do beer token promotion (e.g. 2 for 1, token night, include with cover charge, use as markers when rounds are bought, etc.)

Step 2: Customer gets token. 3 possible outcomes (all good):

  • Redeems same day (Successful up sell)
  • Customer comes back with friends (Repeat business + referrals)
  • Customer keeps as souvenir (65+% margin profit + free marketing)

Step 3: Business & profitability grow by leaps and bounds.